Align your marketing goals with overall company objectives.Here are the 7 steps to creating a successful strategic marketing plan: Understanding the crucial steps of the planning process will improve your chances of creating a winning strategy. 7 Steps to a successful strategic marketing planĪchieving a certain marketing goal is possible only if you develop a step-by-step strategy, which should be based on detailed research and solid data. This is because these processes are often highly formalized at large companies - and need to go through several predetermined stages before they can take effect. Usually, larger companies need more time to implement any changes. However, the length of the process often depends on the size of your company. Planning processes are usually 1–3 years long. This makes the process more feasible in the long run. One of the main characteristics of a strategic marketing process is that it should focus on pursuing a concrete goal. In other words, an actual marketing plan is the output of a marketing process. The strategic marketing planning process is a procedure a company goes through to arrive at a practical marketing plan. What is a marketing strategic planning process? Conclusion: The best strategic marketing plan is flexible.Step 1: Align your marketing goals with overall company objectives.7 Steps to a successful strategic marketing plan.What is a marketing strategic planning process?.

Strategic marketing process 3 steps